12 Σεπ 2007

Mixing your teams up is key to group diversity

If you keep team membership constant, people in the team are going to grow familiar, they'll feel more comfortable, they won't be afraid to propose ideas, and morale will rise – surely all this is a guaranteed recipe for creativity? Not according to Charlan Nemeth and Margaret Ormiston, who've shown that, while stable teams are judged more friendly and comfortable than newly-formed teams, the cost for failing to mix up team membership is a loss of creativity.

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