In the best of times, it can be a fight to get your ideas implemented at work. In today's organizations—where resources are under siege and uncertainty abounds—advocating for your approach, idea or product is tougher than ever.
The time is right to take a more disciplined approach to pitching your ideas, says CCL's Harold Scharlatt, author of Selling Your Ideas to Your Organization. "If you don't have a strategy for selling your idea, you put yourself, your group and potentially your organization at risk," says Scharlatt.
"If you have a project that you believe will improve the organization, you've got to find the best approach for getting it implemented. You can't afford a false start," says Scharlatt.
To be successful in getting other people to consider and adopt your ideas, you need to consider two important things: the environment and your tactics.
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