Publication date: 22 April 2010
Delegates at yesterday’s HRD conference could be forgiven for feeling a little dizzy after a presentation by Cadbury. Not content with 360-degree feedback for her new leadership development programme, Sarah Smith, head of the L&D centre of excellence for Cadbury UK&I, went a step further – “720-degree” feedback includes input from a leader’s family and friends, as well as business colleagues and direct reports.
“The 720-degree approach gives people a very different view of themselves as leaders and individuals,” Smith explained. It proved an integral part of Cadbury’s transformational leadership programme, which also saw leaders become involved in long-term charity projects. Lee Sears, director of leadership consultancy Bridge, who helped design the programme, referred to the 720-degree process as “the biggest catalyst in the whole process” for some participants. “A lot of people have aspects of their leadership capability outside of work that they just don’t realise,” said Sears.
Despite being an entirely anonymous process, Smith quipped: “It was quite obvious which sections my husband and grandmother had filled in!”
Cadbury expects 155 of its international leaders to have gone through the programme by the middle of this year.