If you keep team membership constant, people in the team are going to grow familiar, they'll feel more comfortable, they won't be afraid to propose ideas, and morale will rise – surely all this is a guaranteed recipe for creativity? Not according to Charlan Nemeth and Margaret Ormiston, who've shown that, while stable teams are judged more friendly and comfortable than newly-formed teams, the cost for failing to mix up team membership is a loss of creativity.
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